Established author & presenter, Katie Piper, paid a visit to Luton Airport on Monday 15th July to launch easyJet’s new summer on-board lending library.
Katie did a special reading for the kids at Cockernhoe and Ramridge Primary Schools in Luton as part of the launch of easyJet’s Flybraries, which will see more than 300 aircraft stocked with over 60,000 copies of children’s books in seven European languages.
A new study, which polled 2,000 British parents with children aged 6-12, showed that 90% of kids enjoy being read aloud to while 91% of parents enjoy sharing the experience of reading a book with their child.
The study also went on to show how the surveyed children revealed they would be happy to swap 30 minutes watching TV or a movie (29%), playing on the Xbox or other gaming device (27%) or going to bed earlier (21%) for reading a book with their parents.
Mum-of two-Katie said: “Holidays offer the perfect opportunity to make time for sharing stories with your little ones. I love it when Belle and I get stuck into a book together so when easyJet told me they were going to be providing Flybraries on tens of thousands of flights this summer, I was delighted to get involved. I hope that families across Europe will be entertained on board as they get hooked on a book together.”
The research was commissioned by easyJet as part of the launch of a Europe-wide initiative to make it easier for parents and children to make reading a part of their holiday this summer. The airline has come together with HarperCollins Children’s Books and will put books in passengers seat-pockets of flights departing from the UK.
Katie Piper helps easyJet launch flying libraries at Luton Airport https://t.co/SCzf9SYikg
— Parkey (@peterrory) July 18, 2019
The featured titles include: Dinosaur Juniors by Rob Biddulph, Mog and Bunny by Judith Kerr, Paddington Abroad by Michael Bond, The Boy Who Could Do What He Liked by David Baddiel, and Geek Girl by Holly Smale.
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