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From the 28th March 2010, Blue Air will add 14 new routes to its London Luton schedules. The airline is relatively unknown outside of Italy and its native Romania, with just two established flights in the UK. Blue Air’s latest expansion should help the airline boost its profile outside mainland Europe.

Luton Airport’s new destinations are all located in Romania. Blue Air is offering daily flights to the capital, Bucharest, as well as four weekly flights to Sibiu in Transylvania, and three weekly flights to Bacau near the Carpathian Mountains. Romania has grown very popular with British holidaymakers in recent years.

The country is perhaps best known for its rich history and architecture, including all the myriad vampire legends, and the supposed home of Vlad the Impaler, Castle Bran. The skiing resorts of Poiana Braşov and Valea Prahovei are also important tourist attractions, opening in December every year.

Airport manager Simon Harley offered a template statement, claiming that they were "delighted to announce further expansion with Blue Air at Luton Airport", and adding that "budget airlines continue to make travel accessible to millions of Europeans". The airline’s new Romanian routes will arrive just in time for the lucrative Easter weekend.

Blue Air plans to use a Boeing 737 on the new routes, a medium-sized aeroplane capable of seating around 150 people. The airline is the second in recent months to offer flights to Eastern Europe: little-known airline Danubewings announced a similar service from Luton to Slovakia at the end of last year.

Tickets for all the new Blue Air routes are available on the airline’s website.